Entries tagged 'advertising'

Advertising Features & Rates

Once registered, approved and logged into your Account Administration Console, you may review THEXCH advertising features, rates and durations by choosing the "My Ads" tab located on the top menu. If you have any questions about the ad placement process, we are only a phone call or email away. Please feel free to contact us with any concerns or questions.

Please note that members ARE NOT currently required to place advertisements to maintain a member profile on THEXCH. All new registrants are activated at the Basic service level, which allows a limited number of products and/or services to be advertised in search results on THEXCH. Though Featured and Preferred members will appear first in the list of search results and possess higher account privileges (number of keywords, images, etc. allowed), the same profile functionality is available to Basic members as Sponsored. So, please, register your business, government agency or nonprofit organization today and let us help you grow your audience, locate new opportunities and increase your market presence!

Advertise on THEXCH

Want to promote your organization more prominently on THEXCH? You will rank higher in the search results and even appear on our home page.

To place an ad on THEXCH you must be an approved member. Once registered, vetted & approved, it’s easy…

What types of Ads can I buy?

You can buy 3 types of ads:

  • Sponsored Ads appear in image format only in the Carousel located at the top of every page of the THEXCH applications, including the home page. Sponsored Ads are always visible regardless of search results.
  • Featured Ads appear in image format only in the box located to the right of all search results. They also appear randomly under the carousel in the 'Featured' section located beneath the carousel on THEXCH home page.
  • Preferred Ads appear in text format only in a box located beneath the 'Featured Ads' image box to the right of search results grids.

What will appear as my ad?

You can select different ad images and run multiple ads during the same period of time. Since you control the artwork, we recommend that you upload good quality images of your Products and/or Services, artwork and/or logo, then select the best of them to appear as your ads. You may also upload 'Ad Images' directly into the 'My Ads' section of your account. If you select many 'Ad Images' from your pool of Product and/or Service images, they will appear randomly on the row you purchased.

Where does my ad appear?

Your Ad appears on the row you have selected and will remain on that row for the ad duration you have purchased.

    • Sponsored ads are not search dependent and will always be visible on the Row that you have purchased.
    • Featured & Preferred ads are search dependent. For example, if visitors are looking for “Services” and your ads are for “Products”, they will not see your ads once their search has begun.

Examples

The following examples give you a visual representation of our Ad Placement program. You can select the row number you wish to appear on, but not the position in which your ad will appear. The automated image selection process of THEXCH will determine the actual position on that row in which your ad will appear for its duration.

Example of a Sponsored Ad

There are 8 rows and 11 positions per row for a total of 88 positions in Sponsored Ad positions in the Carousel. Click the blue Right Arrow on the carousel to see row #2. Click the blue Right Arrow again to see row #3, etc.

If you purchased an ad on row #1for a week, THEXCH will assign the first available position that best matches your ad criteria on row #1. (Position #4 in the example below.) This means that your ad will appear on the 1st row and anchored in the 4th position for a week (7 days) regardless of search results.

Sponsor Ad


Example of a Featured Ad:

There are 12 Rows and 4 positions per row for a total of 48 Featured Ad positions to the right of search results.

Run a Product or Service search and scroll down to see the remaining rows. If you purchase an ad on the 2nd row for 1 Day & your organization provides primarily Services, THEXCH will assign the first available position that best matches your Ad criteria which, in this example, is the 2nd position on the 2nd row. (Position #6 in the example below.) This means that when Services are searched, your Ad Image will be anchored for 24 hours in the position below. Also, your Ad Image may randomly appear during that 24 hour time period in our home page 'Featured' section, which is comprised of the series of images located directly under the home page carousel.

Featured Ad


Preferred Ad:

There are 12 rows and 1 position per row for a total of 12 positions in 'Preferred Ads' below Featured Ads and on the right side of search results.Scroll down to see the remaining rows.

If you purchase an ad on the 2nd row for 3 days and your organization provides primarily Services, THEXCH will assign the first available position that best matches your Ad criteria which is on the 2nd row. (Position #2 in below example.) This means that when Services are searched, your Ad Image will be anchored for 72 hour in the position below. Also, if you have an Ad Image, your ad image may randomly appear during that 72 hour time period in the 'Featured' section of our home page, which is comprised of the series of images located directly under the home page carousel.

Preferred Ad