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Over a century since inception, Hasanaly Fazalaly has enjoyed a very good reputation and earned a high level of goodwill in the market. It has been registered with many government and semi-government institutions like ONGC, Western Railways, Physical Research, ATIRA, Ahmedabad Textile Research Association, Space Application Centre, Indian Institute of Management, etc.
In this world of cut throat competition, sales promotion has assumed so much of importance that for a firm which requires no such tools for promoting its sales like employing sales officer going door to door to the architects and interior designers for introducing the product and constructing a grand showroom, but existing only on the basis of its goodwill and credibility is surely an achievement in itself. The ethical business practices adopted and the relationship of the firm with its customers are the most highlighting features of Hasanaly Fazalaly and have awarded it with a unique position in the market.
The firm has been at Manek Chowk in Lokhand bazaar for over a century but of course, has witnessed lot of changes in these 100 years. The firm, irrespective of its simplicity in doing business, has a whole list of leading architects with whom contacts have been maintained & vice versa. This is how the firm stepped into its maturity stage. No obstacles have been able to block its way towards development. Although the business suffered severe set backs thrice due to the communal riots that took place in the years 1942, 1969 and 1985 respectively, during which the shop was looted and burnt. But still the firm thrives, much because of its hardworking, enthusiastic and determined manpower, as the saying goes "Where there is a Will, there is a Way".
Recently a new field has been explored and one more feather has been added to the cap by undertaking the business of Aluminium Fabrication. Although a new venture, but has been taken care of to the best of their abilities. It is the spirit of existence and the passion for the business, which gives it an impetus. Hasanaly Fazalaly has proved itself time and again and has shown that complete determination, dedication and hardwork always pays off. All one requires is a strong desire and willpower to overcome any hurdle in the way towards success.
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